Negotiate with Empathy

I was a nurse for 11 years in Texas (six years in McAllen and five years in Houston). If you want to hear a remarkably inspiring, incredibly funny and moving story (yes, it’s all that), take me out for coffee and ask me about my nursing. I’m bringing up nursing because it allowed me to […]

Personal Relevance

Back in the day when Google first open sourced its mobile operating system (Android), I immediately knew I wanted to jump on that bandwagon. What transpired shortly had catapulted me into the realm of startups, mobile apps, augmented reality, location based services, and 3D printing. This was all back in 2009/2010. My first thought was how […]

Let Go of Best Practices

Many companies still operate with the mindset of following best practices; methods and techniques that have been proven to work above and beyond the norm. I’m often astounded at the number of clients that concern themselves with their industry’s best practices. When I consult on their brand’s digital presence, I’m often asked “Are we following […]